Design Direction: Enrique Nunez Traver
Art Direction: Mia Lily

The development of creative concept and design direction for Adidas’ UEFA Euro 2024 hospitality experience in Munich. From initial ideation through to execution, we crafted a cohesive visual narrative across multiple touch points—printed menus, digital invitations, wall graphics and more. The user journey was explored through various mediums including how lighting would evolve throughout the evening to enhance the atmosphere and looking at ways to showcase and hero the Adidas football shirts and boots in the space.