Design Direction: Mia Lily
Art Direction: Dan Blake

Design direction on the relaunch of the Adidas F50 football boot with the creation of a bold graphic language and visual toolkit inspired by the boot’s design and structure. These elements shaped the branding of an immersive launch event, where we crafted the full user journey — from arrival to experience touch points. The event featured a maker lab for guests to personalise T-shirts with our custom graphics, alongside a dynamic atmosphere driven by lighting installations, a live DJ, and a lab-themed concept that brought the innovation of the F50 to life.