MINI x London Design Festival
Creative Direction: Charley Bailey
Design: Mia Lily
Creative: Becky Stollers
For the London Design Festival at Shoreditch Electric Light Station, we partnered with MINI and renowned artist Morag Myerscough to bring her vibrant visual language to life in celebration of MINI's new electric vehicle designs. Drawing on Myerscough’s bold use of colour and immersive style, we crafted a cohesive visual journey across the event—from invites and menus to wall graphics—transforming the space into a dynamic, electric experience.